Hosting food kitchens, volunteering at homeless shelters, donating to families in need in your community—the value of philanthropy stretches far beyond the act itself. Around the United States and beyond, more companies are beginning to embed philanthropy into the core tenets of their company culture. By doing so, they not only set their communities up for success, but their business as well—whether that’s with organizing a small event or making a massive donation.
Here’s why construction companies of all sizes and categories should begin putting strategic philanthropy into practice, and how to get started.
#1. Enhancing company culture.
Particularly for millennials, company culture is becoming an increasingly important quality people look for when measuring the appeal of a company they’re considering to work for. A high salary or trendy job title might get talented workers into the door, but great company culture will keep them there long-term—and given the current shortage of qualified employees across the construction industry, employee retention is more important than ever before.
Around the United States and beyond, more companies are beginning to embed philanthropy into the core tenets of their company culture.
By showing potential hires and current employees that you run a philanthropic company that’s invested in matters going beyond business, you’ll show candidates you have a welcoming, generous company culture that cares about the well-being of its workers and community. This can help set you apart and stand out relative to other construction companies with a less inviting culture.
#2. Building camaraderie among crew members.
Whether on a football field, in a boardroom or on a construction site, a team of individuals who have good chemistry will work better together than those without it—making for a more exciting and productive workplace. Building a sense of camaraderie among your crew members may even lead to higher output on your job sites given the employees will be more relaxed and know they can trust other members. By hosting or participating in philanthropic events off site, it’ll give your employees a chance to see their colleagues in an environment other than work. This could help foster closer ties between workers, leading to a better overall workplace.
A high salary or trendy job title might get talented workers into the door, but great company culture will keep them there long-term.
#3. Good PR
Another benefit of philanthropy is good publicity. While it certainly shouldn’t be the main reason your company becomes philanthropic, good PR is an added bonus. Hosting charitable events often result in the story getting picked up and circulated by local newspapers, online publications and more—resulting in increased brand awareness and a favorable brand image.
#4. Giving back to the community.
Who doesn’t enjoy the feeling of helping others? Volunteering, donating to charity and any other philanthropic action can help lift the spirits for you and your employees. The most important aspect of becoming a charitable company is the act of giving back to the families and organizations in need of support in your area. This will help the city your company calls home become a more inviting place for everyone, both in the short and long run.
Construction philanthropy in action.
Corporate philanthropy isn’t only reserved for tech startups and well-established companies. There are also construction companies around the country that regularly give back as well. One example is Denver-based, construction giant PCL Construction. In 2018, the company’s charitable donations exceeded $4 million. PCL also organizes a number of events in which employees volunteer and engage in, including beach cleanups and building projects for Habitat for Humanity.
In an interview about the company’s charity for Fortune Magazine, one employee said, “I am very proud to work for a company that is so well-recognized for its contributions to the community, both through corporate donations, employee campaigns, and volunteerism. Not only are employees encouraged to volunteer, we actually have a volunteer hours goal!”.